Things to Look for When Choosing a Motorcycle Repair School

A passion for motorcycles is a basic requirement for being a successful motorcycle mechanic. In fact, most motorcycle mechanics started their career simply as a hobby. They were motorcycle lovers who were toying with their bikes to make them run more smoothly until they realized that they could earn money doing something they enjoy. Some of them work in repair shops equipped with their own personal experience in motorcycle repair while others further their knowledge and skills by enrolling in a motorcycle repair school. Being a motorcycle mechanic is meticulous work and it can be tough knowing that a rider’s life depends very much on one’s skills.

When equipment breaks down, a mechanic is responsible for diagnosing the source, nature, and extent of the problem. A highly skilled mechanic is able to diagnose mechanical, electrical, and fuel problems and to troubleshoot quickly. To be able to quickly and accurately diagnose problems is a mark of an expert mechanic and this is also an exhibition of their great problem solving ability, as well as their comprehensive knowledge on how the equipment operates.

A mechanic’s job also includes minor tuning or replacement of a single part of the motorcycle. They may also be asked to perform complete engine overhaul, although this job could take many hours as they need to take down the engine and replace defective valves, bearings pistons, and other interior parts. Those who are highly skilled utilize specialized machineries and the most advanced computerized equipment to adjust and tune motorcycles, especially those that are used for racing.

To qualify for a trainee mechanic position, some employers prefer applicants with a high school diploma or the equivalent, but there are also some who accept those with less education as long as they exhibit satisfactory reading, writing, and math abilities. However, due to the growing complexity of motorcycles, those with a diploma or a certificate from a formal training program in motorcycle repair have more employment opportunities. This is why enrolling in a trade school or institute to be a certified motorcycle mechanic could be a wise decision.

Would-be motorcycle technicians can either opt for a technician diploma or an associate degree in applied science or mechanics. By attending a trade school, a student will receive the needed job training and basic credentials to be a motorcycle mechanic. After completing this program, he will be certified as a trained technician in this field.

Meanwhile, the associate degree is designed for mechanics to earn the educational qualifications that match the needs of their profession. The program can be completed within one or two years. Courses taught in an associate degree include math, basic management, human relations, infrastructure and resources, and hands-on experiences such as disassembling, assembling and overhauling of motorcycle equipment. Online courses are available for those who can’t manage to attend an on-campus program.

Because there are many schools that offer motorcycle repair classes, it is important that prospective students choose a school that can develop their full potential and ensure their success in the field. There are many qualities that mark a good training facility.

First and foremost, a good motorcycle repair school should provide their students plenty of hands-on training. When students use their own hands repairing motorcycles, they learn a lot easier. Next to hands-on training, students should also ensure that the motorcycle school offers the most advanced repair classes. It is essential that students get trained on fixing modern motorcycle engines.

Essential core classes should include motorcycle suspension systems, four stroke engines, two stroke engines, brake systems, motorcycle electrical systems, fundamentals of electricity, and motorcycle fuel systems. The school should also have highly qualified instructors. The best motorcycle repair instructors are those with many years of experience in the field. Students should ensure that they attend a motorcycle school with excellent instructors.

Finally, a motorcycle repair school should provide help to their graduates to get a job in the field. This will ensure students that they will not only be trained properly, but that they will also have a good start in their career.

The Benefits of Non-Profit Branding

To the uninitiated, branding is synonymous to the image of a logo. Yet, branding is much more than a logo. What then, is branding? “Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015). One can clearly tell from this definition that branding is much more than a logo, a website or a brochure.

In times past, non-profits adopted the concept of branding mainly for fundraising purposes. Today, branding has evolved beyond fundraising purposes and offers the following benefits:

1). Builds Trust

An effective branding strategy that communicates the impact of a non-profits work engenders trust. By sharing its’ activities and progress, people become aware of the role the non-profit plays in its’ community. With the trust earned, a non-profit can easily garner support for its’ causes.

2). Advocacy / Expanded Support Base

Once people become aware of a non-profits’ work, it becomes easier for them to connect with its’ brand. Consequently, they not only become loyal adherents of the non-profit but they also become its’ advocates. This can serve the non-profit in many ways. For instance, success stories shared on a non-profit’s social media page can be re-posted by loyal adherents and shared with their friends. Such activities have the power of expanding a non-profit’s support base since a wider audience is reached through the act of sharing.

3). Increased Funding Opportunities

A strong brand improves the rate of success of a non-profits’ funding endeavors. By creating a positive brand image, it becomes easier to engage favorably with funders and stakeholders alike.

4). Facilitates Partnership Formation

A strong brand makes it easier for a non-profit to forge meaningful partnerships. The ability to collaborate with other organizations enhances a non-profits ability to implement projects that have a wider reach/scope. This in turn creates a favorable perception for the non-profit and influences its’ fund-raising potential.

5). Reflects a Non-Profit’s Identity

According to Nathalie Kylander & Christopher Stone (Spring 2012 Blogpost), a ” brand embodies the identity of the organization, encapsulating its mission, values, and distinctive activities”. In essence, a thoughtfully planned and executed brand image will convey the ideals of a non-profit to its’ constituents and the general public in an effective manner. It will aid in reflecting the unique value proposition of a non-profit while differentiating it from other entities.

Thus, its’ constituents and the general public will be in a position to familiarize themselves with the vision of the non-profit while keeping track of its’ achievements. As a result, the process of nurturing relationships with supporters(such as volunteers) and sympathizers to its’ cause while entrenching its’ position will be greatly improved.

It is essential for a non-profit to develop a compelling and consistent brand since it engenders trust among its’ audience, expands its’ support base, increases its’ funding opportunities, facilitates its’ ability to forge partnerships and reflects its identity.

References:

Kotler & Keller: Marketing Management (2015), American Marketing Association (AMA)

Nathalie Kylander & Christopher Stone (Spring 2012). The Role of Brand in the Non – Profit Sector[Blogpost]. Retrieved from https://ssir.org/articles/entry/the_role_of_brand_in_the_nonprofit_sector#bio-footer

7 Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are

all keen on gaining top search engine placements through search engine optimization.

Based on our several years of SEO experience, we point out some common mistakes and shed some lights to correct it.

1. Cannot Get Indexed by Search Engines, Really?

A garment ERP software solution provider came to me and asked a question: “I have established a new website for 1 year, and found a SEO company to submit my website. However, my website can be found in search engines only when I type my domain name http://www.indigo8-solutions.com in search query box. The SEO company told me

my domain got banned. What can I do?”

Ah, I told them they have been fooled by that SEO company. If you type your domain name in search box and your website can be found, which means your website has not been banned. Interestingly, your SEO company’s domain name is no longer found in Google. Their domain got banned only.

To help them find out their real problems, I found the following in search engines:

a. When typing their domain name in search query box, their site will be displayed in search result. Instead of displaying

Title Tag in the search result, search engine displays their domain name only.

b. Only 1 page is being indexed.

What’s the problem then?

With a closer look to their coding, I found that at the top of their webpage, they heavily use Javascript to present their

heading, company name, visible content, and website menu. Actually, many search engines have difficulties in reading Javascript codes.

Solution?

Put those Javascript in external js files and leave the webpages with plain HTML codes. Search engines usually have problems in crawling Javascript. Since their whole site navigation menu is written in Javascript, they should build a sitemap using plain HTML so that search engines can read all of their pages.

One more tips: When you cannot get indexed by search engines, do not blindly believe someone saying that your website get

banned. You should firstly look at your website structure and see if your coding are clumsy and make search engines hard to

“read” your website.

The problem created by Javascript is not uncommon nowadays. Even a very big Asia

Market Research Firm also commits this error. They are now starting to rectify it.

2. Link Building

In many forums, some people are strongly opposed to link exchange and claim that it is a devil and it hurts your search

engine ranking and even get you banned.

I personally do not agree. Evidence shows that many top sites are doing link exchange and getting top rankings across all

major search engines. In addition, link exchange has been a long used way for traffic building by smaller websites. I do

not see why search engines will block people to promote websites using this simple and long used method.

Indeed, link exchange becomes a problem only when you manipulate link text with a pure purpose of tricking search engines, exchange links with link farms, or buy hundreds of domain names and cross-link with your site.

A solution to avoid link exchange hurting you includes:

- Use a wide variety of link text

- Seek link exchange with sites of similar theme

- Emphasize on how many traffic you can get from your link partners instead of search engine ranking

Some webmasters know the importance of link exchange. However, they think that it consumes most of their time and finally give up doing it. A solution is that you can consider using Linkautomate.com to manage your links. This kind of software saves you time in link checking and link page update.

3. Use of Flash Intro

Web design companies try hard to persuade you to use a Flash introduction as your homepage. You think that “Wow! The flash

animation is very appealing and it makes your site looks more attractive”. However, do you know that it can hurt your website in search engine ranking?

Let me explain..

Search engines analyze website based on text. Flash, unluckily, is not text. According to “How to Design Website Guideline” of Siuchu Suga, search engines are not able to read content presented by

Flash. They just treat Flash as an embedded object or graphics only. If you use a Flash Intro as your homepage, you will never get good rankings.

In addition, many Flash intro do not offer additional and meaningful content to visitors. Ask your visitors, how many of

them are really interested in reading your Flash Intro before going straight to your website content?

A solution to use Flash or not, please ask yourself whether the Flash intro is really useful and can offer additional information to your visitors? Secondly, instead of a Flash homepage, you may consider making a Flash header together with

content at your homepage.

4. Hidden Text and Meta Tags

Webmasters understand that keyword density is a way to improve search engine ranking, and some webmasters use a technique

called “keyword stuffing”. They will stuff keywords into their webpages repeatedly, e.g. “keyword 1, keyword 2, …. keyword

1, keyword 2….” Well, everyone knows it does not make sense to visitors. Therefore, those “clever” webmasters will make

those text invisible. For example, make the text color identical to background color.

Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.

Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?

5. Use of Dynamic Pages

Many websites use content management system (CMS) to generate their webpages. As generation of dynamic pages are easier for

website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.

To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate

static HTML pages.

6. Be a Pagerank Monster

Many search engine marketers are too focused on their website’s pagerank. Everyday, they are talking and checking pagerank.

They perform link building based on pagerank only. In fact, pagerank is only one factor for Google to determine search

engine ranking. It also cannot affect your rankings in other search engines like Yahoo and MSN. If you are too concerned

about pagerank, you finally will ignore other important optimization criteria.

Therefore, you should repeatedly remind yourself that pagerank is only one of the many factors and you cannot only work on it.

7. Too Believe in Sandbox

Some webmasters propose that a new website will be put into sandbox by Google so that you cannot get any high rankings for

highly competitive keywords. Even though their website cannot get any rankings after 1 year, they still believe that it is

sandbox effect. Some even says Yahoo has Sandbox, MSN has Sandbox, etc…

From Google’s patent information, there is no clue that such sandbox occurs. From my experience, if your site is new and cannot rank high in highly competitive keywords, it is solely because other websites are more established in search engine

world. For example, they have more inbound links, more content, etc. Therefore, webmasters should not focus on finding how to get out from sandbox. Instead, you should put more effort in link building and content optimization. Eventually, you will see your website’s rankings rise.

The Impact of Technology on Marketing and How Brands Can Use Technology in Marketing

The virtual realm ranges from the daily humdrum to some of the most astonishing and complex utilities that have changed the way we live our lives. Today, each one of us have become a creator and designer, which was not very appreciated a decade ago. In 2008, Nike got recognized as the World’s Most Innovative Company, all credit going to Nike iD, which helped the customers to imprint personalized designs onto Nike sneakers. We are living in the age of technology and creativity, where latest and easy to use tech tools accessible on our phones through apps are available. You talk of any sector or industry, technology has not only enabled, but also encouraged a unique customer experience.

Let’s see some examples:

Real Estate: Real Estate professionals are leveraging VR to allow home buyers to visualize, interact with, design and experience their homes in immersive 3D. You can now design your interiors even before the house is constructed. You can now view every corner of your house and see what it looks like in real life, rather than relying solely on 2D models and other people’s advice. To the builders, it helps them is giving confidence to the customer in terms of designing, purchasing decisions and above all saves a lot of time.

Retailers’: Technology has changed the way people explore a store. Now if you want to buy furniture or even a car, you can make your selection sitting on your couch. The pricing and other relevant details are made available just in few clicks and your order gets placed. Also so many technologies, including VR have come up where the customers can take part in an experience where they can design their wardrobes, kitchens, bathrooms, etc. and even share it ahead with their friends through various social media channels.

Advertising: Advertising houses are making big time use of VR and related technologies and are designing their campaigns in context of the brand culture. Mountain Dew for example, created content and videos using Samsung’s Gear VR. Industry players and experts believe that if there is anything that is going to inspire mass consumer adoption, it will be Virtual Reality. It has also been observed that commercials with an interactive experience holds on the visitors for a longer time, in comparison to others!

Entertainment: You can now enjoy the music of your favourite artist anytime and anywhere. Music companies, specially are already exploring the role the technology can play in live music experiences.

Health care: With a 3-D model, doctors can now explore a 360-degree view of the patient’s body or a particular part before the surgery and thus spot and work on some critical issues that need to be addressed. Moreover, it also helps patients get a better sense of what will occur during the procedure, which can help put them at ease.

Travel: A lot of airways have found a new way of entertaining the customers while waiting for their flight. Airports now have public VR kiosks, where they can virtually visit a place even before they board. Experts have shared these experiences are not only a wonderful source of in-flight entertainment, but also drives the customers’ attention towards things like services, etc.

Thus technology is helping the brands to create a unique and memorable experience. While every sector and industry is becoming competitive; creation of a viral and immersive customer experience is something that the marketers will have to think of. Being ‘tech forward’ has a lot of importance these days, but at the same time, not many brands and agencies are well-versed with it. So think smartly about how will you use technology to create an engaging and memorable experience for your customers!